Objectives
In this course, you’ll learn to:- Set up Google Analytics to collect actionable data
- Track the success of your marketing efforts with campaign tagging
- Document insights and make data-driven decisions
- Work hands-on with a Google Analytics Demo Account
Lessons
About this course
The goal of this course is to teach you Google Analytics as a tool but more importantly, to teach you how to use data to drive your business. Topics we will cover include how measurement works, basic metric definitions, UTM parameters, internal site search, and website speed optimization/segmentation.
You'll go from beginner to high-level and your instructor will take you through each step on screen:- Create a Google Analytics Account
- Install Tracking Code
- Load Demo Data from a Real Online Store
- Add Filters to Remove Internal Traffic
- Analyze Real Time Reports
- Analyze Audience Reports
- Analyze Acquisition Reports
- Analyze Behaviour Reports
- Deep Dive Into Data with Dimensions & Segments
- Track Marketing Campaigns with Campaign Tagging
- Add Colleagues to Google Analytics
- Configure Goal Tracking
- Remove Spam Traffic
- Set Up Custom Alerts
- Master new features like Analytics Intelligence
Prerequisites
There are no prerequisites for this bootcamp.This bootcamp is perfect for:
- Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
- The course is designed for all skill levels. From the very beginners to experienced marketing managers.
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